The Australian Financial Review’s Top 100 Accounting Firms ranking is one of the most respected benchmarks in the professional services industry. Each year, the list highlights firms that demonstrate excellence in client service, innovation, and sustainable growth. Being included in this ranking signals a firm’s ability to adapt to market changes and deliver value in an increasingly complex financial landscape.
This year, Accru proudly secured its place among Australia’s top 30 accounting networks, reaffirming its reputation for sustained growth and quality. The achievement reflects the collective strength of its member firms, including Accru Felsers, who with its presence in Sydney and its deep national and international connections is one of the cornerstones of the network.
With the accounting industry undergoing major changes, Accru Felsers is positioning itself for the future through investment in people and technology. The firm’s business culture is built on three pillars: supporting clients, supporting staff, and supporting the community. With a diverse team representing over 20 nationalities, Accru Felsers fosters collaboration, creativity, and open communication that translate directly into client outcomes and staff engagement. The firm has just completed its annual workforce benchmark survey in collaboration with the University of Sydney, demonstrating its commitment to continuous improvement in the workplace and manifesting its position as an employer of choice for the next generation of finance professionals.
“I’d like to think we look after our people very well” says Greg Newbury, Managing Partner at Accru Felsers. “What does looking after our people mean? It means nurturing them. It means providing progression. It means training. It means a social environment as well. For our staff, it means engaging with clients and taking over responsibility at a reasonably young age. Ultimately, it means that our employees progress quickly through the ranks if they meet our standards and our expectations.”
While people and relationships are always at the core of what Accru Felsers does, the firm has embraced a culture of innovation and is investing into AI-enhanced services to streamline processes and improve audit quality. AI has been integrated into workflows, enabling automation in financial reporting and anomaly detection, which saves time and enhances accuracy.
“The major trend of course is AI, AI and AI.” confirms Greg. “The driving factor of any business or any organisation is how to appropriately implement the artificial intelligence piece into the workflows and client outcomes. We’re spending a lot of time and effort working out exactly how that looks for us.”
None of this adds value without the Accru Felsers’ team keeping abreast of technology. “It’s all about training, reading, and attending seminars using our network. And – having the right people. Having the right people that can be visionaries, understand where we’re heading, and then go and implement that vision across the firm.”
Looking at a long period of sustained growth over the years, Accru Felsers is far from being done. With increasing international demand from businesses who understand the investment opportunities presented by the Australasian market, Accru Felsers is ready to provide the accounting and outsourcing services required to help those businesses succeed.
“We’re growing across all divisions, and a key differentiator is our close relationships with international chambers of commerce and business.” Greg explains. “Together with our international accounting networks, these relationships help us nurture strong cross-border connections, which are central to our growth strategy. Over many decades, we’ve built a deep knowledge base and specialist expertise in international business.”
By combining a strong cultural foundation with cutting-edge technology and talent development, Accru Felsers is meeting today’s challenges whilst shaping the future of accounting.
“If I had to nominate one thing I love about Accru Felsers,” Greg concludes, “it would have to be our company culture. That’s what’s kept me here for over 40 years. Whether it’s the professional development, the opportunities, the diverse experiences, the social side, or the quality of our clients – they all reflect the unique culture of our firm.”
